Market Trends with AI
To leverage generative AI to uncover consumer trends, behaviour, and market gaps in the plant-based beverage market, supporting strategic marketing and product development decisions.
Summarising Industry Reports
Purpose:
To extract key insights from industry reports, including market trends, growth forecasts, and shifts in consumer behaviour, to guide business and marketing strategy.
Prompt :
We are a plant-based beverage company. Act as a market researcher and summarise the main findings of the industry report below. Highlight significant trends, growth forecasts, and any notable shifts in customer preferences and behaviours. Please organise the findings into different sections. Include one section with relevant information to guide our marketing strategy.Impact / Value:
AI-enabled summarization saves time and delivers actionable insights for strategic decisions, enabling the business to quickly respond to market trends and consumer needs.
Extracting Insights from Keyword Data
Purpose:
To uncover consumer behaviour trends from historical search data, identify what topics, products, or features are most searched by potential customers. This helps guide marketing, content strategy, and product development.
Prompt :
We are a plant-based beverage company and want to extract consumer behavior insights from the attached list.
This is a list of keyword ideas we got from Google's Keyword Planner tool.
Act as a market researcher and highlight ten trends among the most searched topics.
Organize the trends in a table including trend name, description, and search volume.Impact / Value:
By analysing search data with AI, the business gains data-driven insights into consumer behaviour, allowing targeted marketing campaigns and product innovation based on what customers are actively searching for.
3. Identifying Market Gaps
Purpose:
To discover unmet consumer needs, underserved niches, and unique selling propositions (USPs) that competitors are not fully addressing in the plant-based beverage market.
Prompt :
We are a plant-based beverage company. Act as a market researcher and help us identify market gaps in this field.
Are there opportunities or unique selling propositions that current products don’t exploit?Impact / Value:
AI helps uncover hidden opportunities and innovation pathways in the market, giving the business a competitive edge by developing products that better meet consumer expectations and stand out from competitors.
4. Open-Ended Industry Exploration
Purpose: To get a general overview of the market, trends, or consumer behaviour.
Structured Prompt:
AI-Powered Market Research for Plant-Based Beverages
We are a plant-based beverage company.
Act as a market researcher and analyze the market using the following inputs:
1. Attached industry report
2. Attached keyword list (from Google Keyword Planner)
3. General market overview and consumer behavior insights
Organize your response into the following sections:
1. Industry Overview
- Market size
- Projected growth (3–5 years)
- Key drivers
- Major players
2. Customer Behavior
- Who is buying plant-based beverages
- Motivations for purchase
- Consumption patterns
- Barriers to adoption
3. Key Trends
- Highlight 5 significant shifts in the industry
- Example: health-conscious buying, sustainability, protein-based drinks
4. Growth Forecasts
- Revenue projections for next 3–5 years
- Demand outlook across demographics or regions
5. Keyword Insights (Historical Search Data)
- Data Overview: number of keywords analyzed, average search volumes, seasonality (if visible)
- Top 10 Trends Table (columns: Trend Name | Description | Avg. Search Volume)
- Consumer Insights: what searches reveal about preferences (e.g., oat vs. almond milk, functional drinks)
6. Opportunities for Growth
- Identify high-potential areas (e.g., functional beverages, regional expansion, innovative flavors)
- Highlight market gaps or underserved segments
7. Challenges & Risks
- Competitive pressures
- Economic factors
- Supply chain or sustainability risks
8. Strategic Recommendations
- Provide 3–5 actionable insights to guide our marketing and product strategy
Formatting Instructions:
- Use clear headings for each section
- Present insights in bullets or tables where applicable
- Keep recommendations concise, practical, and data-driven Impact/Value :
- Comprehensive View – Combines industry reports, keyword data, and consumer insights for a 360° market analysis.
- Faster Research – Cuts weeks of work into hours with AI-driven analysis.
- Actionable Strategy – Delivers not just data, but clear recommendations and growth opportunities.
- Scalable Framework – Can be applied across industries, not just plant-based beverages.
- Professional Output – Structured like a real consulting report, boosting credibility.
AI-Powered Competitor Analysis
Purpose
Use generative AI to analyse competitors, uncover market gaps, and identify opportunities to differentiate your products.
1. Broad Competitor Analysis
Goal: Get a full overview of a key competitor and ideas for product innovation.
We are a plant-based beverage company and our main competitor is Oatly.
Act as a market researcher and analyze everything about them.
Provide 10 ideas for new products, flavors, or features we can develop to gain more market share. 2. Product/Service Comparison
Goal: Compare offerings directly and find ways to outperform.
We are a plant-based beverage company and our main competitor is Alpro.
Below is a copy of their product descriptions and offerings.
Please provide 5 ideas on how we can improve our products or marketing to outperform them.
3. Customer Feedback Analysis
Goal: Identify weaknesses or unmet needs from competitor customer reviews.
We are a plant-based beverage company and want to outperform our main competitor Califia Farms.
Below is a series of customer reviews about their products.
Please pinpoint the frequent complaints and areas for improvement to help us create better products and customer experiences.Impact/Value:
This AI-powered competitor analysis delivers comprehensive insights by combining competitor overviews, product comparisons, and customer feedback. It is fast and actionable, generating ideas for product innovation and marketing strategies. By identifying gaps competitors are missing, it creates clear differentiation opportunities. The framework is scalable across industries, making it adaptable for any competitor or product category.